Wednesday, September 17, 2008

Hotel industry notes positive trend towards yearend



Tourists continue to come despite the economic slowdown as the hotel industry noted a positive trend towards the yearend.

One player, the Millennium Plaza Serviced Residences of Makati City, noted good business as it experienced enjoys occupancy rate of 88 percent, with 45 percent of their clients are tourists both international and local.

In the Davao City sales blitz sales manager Desiree Gernale-Posadas and Joaquin F. Mercado II, rooms division manager expressed the need to reach out to the prospective provincial clients considering that many of their clients are businessmen from either Davao and Cebu.

Based on their tracking of guests these guests accounted for only 3 percent coming from the out- of-town because they still do not know about the place and they wanted reach out to them as they aimed to increase the provincial guests to at least 15 percent.

The Millennium Plaza offers personalized service to their guests of five-star service at surprisingly affordable rates with special promotional packages. Foreign tourists booked on line, other travel agents also handle the account for their guests.

The Millennium Plaza also as part of their package, extend sweet deals to students who can avail of the "Stay and Learn Package" for as low as P2,900 for four persons sharing a room while conference and banquet packages are also available at discounted rates and the promo runs until April 2009.

Most of the guests have transactions in embassies as it is located nearby among others the Canadian Embassy.

Hotel staff goes out of their way to assist the guests as to their purpose of coming considering that the hotel is strategically located near the business offices as well guide them on how and where to get there as well as and other concerns.

Add-on privileges are given to frequent guest offering them free overnight accommodation on their 8th visit with set breakfasts. Privilege cards are also given to Overseas Filipino Workers which entitles them to special discount to partner establishments like Barrio Fiesta, St. Tropezz Bar and Restaurant and Music 21.

Their partnership with Baron Travel allows their guests to a city tour through their Discover Manila Package that pass through Intramuros, Rizal Park or Fort Santiago, the Mall of Asia and others and to large group which are given discounts for a minimum of 10 rooms booked.

The Millennium Plaza also caters to long staying guests and they are mostly expats and CEOs of corporations.

These guests stay for a month or up to six months with special packages and access to amenities like unlimited use of internet at the business center with free breakfast daily, availability of gym and beauty salon facilities of partner establishments, etc. and entrance passes to Karl Edward Bazaars for the year 2008

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