Microsoft looks at Davao as expansion area

The Microsoft Philippines is considering Davao City as an expansion area for its office in the country after IT key players sounded off during the BIMP EAGA IT Summit late last year that they want more multi national companies come to the city.

George Parrilla, marketing manager of Microsoft Southern Philippines said they are considering their coming in to Davao City although he did not give a fix time when to come. "We are considering this and Davao is a major area for Microsoft.

Davao is being catered by a team headed by Parrilla under Southern Philippines. But Microsoft having an office in Davao
client-training on new softwares and other related concerns will be conducted here on a weekly basis.

Although the Southern Philippines team also conducts training for their partners here, this is occasional and has to be organized with several number of participants.In Cebu and Manila, there training is done within their offices where there are designated areas and facilities for this, he said.

Microsoft already does market study for certain areas in Mindanao and they are also looking at other areas for expansion in the future. Among those that they need to consider is the readiness of the market, awareness on Intellectual Property Rights, and availability of infrastructure.